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Consumer Goods and Services

Speciality products

A specialty product is a product that certain consumers will actively seek to purchase because of unique characteristics or loyal Read More...

Shopping products

A shopping product is a type of product that requires consumer research and comparison of brands. Homogeneous and heterogeneous ar Read More...

Convenience products

Definition of convenience product: A type of good that is purchased often by a consumer without involving much exertion or consid Read More...